When continuously reproducing a plurality of contents, a content reproducing apparatus determines whether or not a remaining time of an expiration date of a session key is shorter than a total reproduction time of the plurality of contents to be continuously content. When it is determined that the remaining time of the expiration date of the session key is shorter than the total reproduction time of the plurality of contents to be continuously reproduced, a new session key is acquired from a server, and then the plurality of contents are continuously reproduced, using the new session key. When it is determined that the remaining time of the expiration date of the session key is not shorter than the total reproduction time of the plurality of contents to be continuously reproduced, the plurality of contents are continuously reproduced, using the current session key without acquiring the new session key from the server. This can prevent the continuous reproduction of the plurality of contents from being stopped due to the acquisition processing of the session key when the plurality of contents are continuously reproduced.