A printer enables setting roll paper in a center-referenced position based on received paper width information, and printing correctly to the printing area of the paper set to the centered position. When the paper width of the paper used for printing is not contained in the received data, the printer sets the paper width of the paper for printing to the maximum paper width. The distance L from the edge of the transportation path to the start printing position of the inkjet head is also set to L=Lm (where Lm is the size of the margin on the paper). When the paper width is contained in the received data, the position where the paper is set is the center reference, and the received paper width is set as the paper width of the paper used for printing.