According to one embodiment, an electronic apparatus configured to reproduce video data and additional data for displaying a sub-image, includes a first generator, an arrangement control module, a second generator, and a display control module. The first generator estimates depths of pixels in an image frame of the video data, and generates first left-eye image data and first right-eye image data which correspond to the image frame and have a parallax based on the depths. The arrangement control module sets a depth at which the sub-image is to be displayed, based on a foremost depth of the depths. The second generator generates second left-eye image data and second right-eye image data which correspond to the additional data and have a parallax based on the set depth of the sub-image. The display control module displays an image frame generated by using the generated image data.