System(s) and method(s) are provided to collect network operation data within a confined indoor wireless environment for generation of competitive intelligence and strategic network planning. Scanner component(s) survey and compare signals transported in a set of electromagnetic frequency bands, and in accordance with a set of radio technologies associated with competing networks. Collected data can be aggregated and delivered to femto gateway node(s), which can supply the data to an analysis component that generates network operations NetOp intelligence. A report component can manage received and aggregated network operation data and convey a portion thereof to planning tool(s) that can produce competitive intelligence and develop strategic network planning. Planning tool(s) can request specific network operation data or NetOp intelligence. Aggregated network operation data can be employed to identify service provider indoor coverage strengths or weaknesses relative to competitors to focus sales activities related to network services, and network improvement efforts.