Techniques are provided herein to segment subcarriers for broadcast transmission to one or more mobile stations. A broadcast message to be transmitted from a first device is generated. The broadcast message comprises a plurality of symbols and each symbol is to be transmitted at a different one of a plurality of frequency subcarriers. The plurality of subcarriers is divided into groups and each group of subcarriers is assigned to a corresponding one of a plurality of antennas of the first device. The groups of subcarriers are transmitted from corresponding ones of the plurality of antennas.