A system is provided for associating an object with a locale or a second object based on interaction time. The system includes and object identifier linked with an object for providing data identifying the object and a location determining module for determining the location of the object. The location determining modules includes an object location module for determining the location of the object based at least in part on the data and an object association module for associating the object with a second object or locale. The object association module is configured to determine whether the object is in proximity to the second object or the locale for a time period greater than or equal to a threshold time and create an associating between the object and the second object or the locale.