A computer implemented method, system, and/or computer program product collaboratively reallocate resources across business modules. A collaboration vector, which describes primary and second abilities for each of multiple resources, is defined. A decision matrix is created from multiple collaboration vectors, and a pipeline for transferring the multiple resources among multiple business modules is defined based on the decision matrix. A recurring time interval to measure an effectiveness of the multiple business modules is defined, and the multiple resources are reallocated according to a measured effectiveness of the multiple business modules. The collaborative matrix is optimized to reflect reallocation of the multiple resources.