Systems and methods are described for creating designs that can be imprinted on articles of merchandise. A wide range of designs may be selected by purchasers of customized merchandise, for one-off production or for production small or large quantity, without significantly compromising cost and speed of production. An online platform for selecting and combining designs in order to create customized merchandise that can be automatically manufactured. Searches of large design databases comprising uniquely identified design elements are enabled. The design elements can include one or more of fonts, colors, themes, shapes and images. Results of the searches can be selectively incorporated in customizable designs and can be embodied in merchandise.