The embodiments provide a system and method for device power control. In particular, the embodiments enable a device, such as a direct attached storage device coupled to a host, to enter into a mode that consumes less power. In one embodiment, the mode is self-initiated and triggered based on a preset timeout of non-use or other condition. Alternatively, this reduced power mode may be initiated based on a request by the host. During the reduced power mode of operation, the device may continue to appear active or on-line to its host. However, if its non-use persists, the device may employ a progression of power saving actions. If needed by the host, the direct attached storage device is configured to respond as if it were on-line and reverse one or more of the progression of power saving actions.