A lighting device configured for projecting a unique lighting to illuminate letters, figures and shapes displayed on the top of the device is disclosed. The letter and figures are interchangeable and maybe customized to individual tastes and interests. The lighting device comprises a chamber containing a light source and a plurality of reflector strips disposed in the inner portion of the chamber. The letters and figures are inserted into a longitudinal aperture at the top of the chamber and snapped onto a lip that protrudes from an aperture wall. An inclined reflector strip comprising of a plurality of flat portions and angled portions directs the light toward the bottom and sides of the letters and figures that permeates through the substantially transparent material the letters and figures comprise to produce the unique lighting effect. Alternatively, angled reflector tabs are used in lieu of the inclined reflector strip.