A method of driving an electro-optical device including a plurality of pixels, one of which having a first electrode, a second electrode, and an electro-optical material layer, includes: when an image is rewritten, selecting a first display state of the one pixel by applying a first voltage to the first electrode and applying a second voltage to the second electrode, or selecting a second display state of the one pixel by applying a third voltage to the second electrode; and when a part of the image is rewritten, selecting any of the first display state and the second display state of the one pixel by applying a fourth voltage which is different from the first voltage to the first electrode and applying a fifth voltage which has a different polarity from that of the fourth voltage with respect to the first voltage to the second electrode.