A loudspeaker assembly arranged in a surrounding surface of a multimedia apparatus, wherein the loudspeaker assembly including a transducer unit, the transducer unit being located at the back side of the multimedia apparatus. The transducer may be configured so to radiate sound away from the apparatus in directions from primarily upward to primarily backward relative to the apparatus. Each of the one or more transducer units are driven as active speakers with means for amplification per each transducer unit.