An information processing apparatus comprises a data conversion unit for converting second 3D image information, to which first image information can be pasted, into 3D photo frame data including three-dimensional object information representing a three-dimensional shape of an object included in the second 3D image information and parameter information including a pasting position of the first image information, a parse calculation unit for calculating an image of the 3D photo frame data projected onto a display screen, an image pasting unit for pasting the first image information to the 3D photo frame data, and a display control unit for outputting to the display screen the 3D photo frame data or the 3D photo frame data pasted with the first image information.