In the image forming apparatus, the partial image data for gradation adjustment is threshold conversion data of a partial image, the partial image is a part of a base pattern image with a predetermined size and does not contain any sides of the base pattern image, and the base pattern image is an image generated in an error diffusion method; and the patch image generator unit generates an image of a toner pattern by arranging the partial image of the partial image data repeatedly, and forms the toner pattern.