According to one embodiment of the invention, a method comprises detecting, by a wireless network switch, a new association between an access point and a wireless station. Thereafter, a first message is transmitted from the wireless network switch. The first message is adapted to cause the access point to (i) join a multicast group to which the wireless station is a member and (ii) transmit a multicast message directly to a multicast router without routing the multicast message via the wireless network switch.