A method is disclosed with which a telecommunication user can access a telecommunications service by means of a telecommunications terminal and an electronic address. The telecommunications user reads an electronic code (100) stored in an RFID element (1) by means of an RFID reader device (2), said electronic code (100) is transmitted to a name service server (6) over a telecommunications network (4), said name service server (6) replies with the electronic page address of a page corresponding to the code and that can be used to determine the electronic address, the electronic address is made available to the telecommunications terminal and said telecommunications service is accessed.