Invention Grant
- Patent Title: Dynamic advertising content distribution and placement systems and methods
- Patent Title (中): 动态广告内容分发和放置系统和方法
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Application No.: US11405195Application Date: 2006-04-17
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Publication No.: US08423408B1Publication Date: 2013-04-16
- Inventor: James D. Barnes , Sanjay K. Sharma , Peter H. Distler , Robert E. Urbanek
- Applicant: James D. Barnes , Sanjay K. Sharma , Peter H. Distler , Robert E. Urbanek
- Applicant Address: US KS Overland Park
- Assignee: Sprint Communications Company L.P.
- Current Assignee: Sprint Communications Company L.P.
- Current Assignee Address: US KS Overland Park
- Main IPC: G06F15/173
- IPC: G06F15/173 ; H04M3/42 ; H04Q7/20
Abstract:
A method of dynamic content distribution and placement of advertising between a mobile device and an advertisement fulfillment system comprising providing a rotation of advertisements stored in the mobile device. Each advertisement comprises substantive content and a value in an impression field. The method further comprises selecting an advertisement from the rotation of advertisements based at least in part on which advertisement in the rotation was last displayed, and displaying the selected advertisement.
Information query
