A system and method for monetizing user-generated web content are provided. The system includes a tracking engine operable to track user activity taking place a plurality of social networks. The tracking engine is in communication with an branding engine, which is notified when a user publishes content on a social network. The ad branding engine is configured to analyze user-published content and select at least one advertisement contextually related thereto. The ad branding engine incorporates the advertisement with the user-published content, and in turn, the user is compensated.