A method includes receiving message data at a mobile communication device from a user via a user input device of the mobile communication device. The message data is associated with a text message to be sent to at least one intended recipient device. The method includes receiving at least one address associated with the least one intended recipient device. The method further includes instructing a transmitter to send the text message to the at least one intended recipient device via a wireless network. The method also includes receiving advertisement data associated with at least one advertisement in response to a determination that a threshold number of messages have been sent by the transmitter.