A database message builder presents a message building window on a user interface of a database application for retrieving structured data from one or more fields of a database record of the database and unstructured data (e.g., free form text) entered by a user of the database application. The message building window can be used to build database messages using a variety of structured and unstructured data. One or more tokens corresponding to the structured data in the database (e.g., database record fields) can be used in the window to build a database message. The user can publish the message to a target application or network resource (e.g., a social networking site). Prior to publication, the tokens can be replaced with corresponding structured data from the record fields. A current character count or character limit for the selected target application or network resource can be displayed in the user interface.