Systems and methods provide for determining a location and size of a visual link to digital media on physical media such as a paper document. An authoring tool for creating a link on a paper document, such as an Embedded Media Marker (EMM), identifies and scores other EMMs and related keypoints on the document to determine similarities between a newly-created EMM and other EMMs and keypoints on the paper document. The scores are visualized for a user on a display in order to position and size the newly-created EMM in a location on the paper document that will avoid confusion with other EMMs and related content. The location and size of the newly-created EMM may be automatically adjusted based on the scoring of the keypoints and related EMMs.