A product multi-pack is provided with a plurality of elongate product containers. The containers each include a bottom, an open top that is closed by a cap and a wall extending there between. The wall includes a label having a front portion extending about a limited section of the wall circumference. A carton is provided that is sized to display the plurality of product containers. A locator web is provided that is formed of a thin sheet of plastic having a plurality of spaced apart apertures. The apertures are sized to be at least partially elastically deformed when installed over the caps of the product containers. Additionally, the locator web provides frictional resistance to rotation of the product containers, which enables the containers to be positioned and held in place relative to the carton open face so that the label front portions are visible.