A pneumatic tire has an annular bead core, a bead filler, a carcass ply rolled up in such a manner as to pinch the bead core and the bead filler, and a white rubber arranged in an outer side of the carcass ply of the side wall portion. The white rubber has an inner peripheral end positioned in an outer side of the bead filler. The bead filler has a main body rubber portion running into the bead core from a leading end, and a soft rubber portion constructing a part of an outer surface of the bead filler and positioned in an inner side of the inner peripheral end of the white rubber. The soft rubber portion is harder than the white rubber and softer than the main body rubber portion.