An image processing device of an example of the invention comprises a section which acquires a gain value obtained by an automatic white balance process executed on image data to be processed, a section which, based on the gain value, determines a correction color matrix coefficient having a property of correcting a change in an appearance caused by a color temperature corresponding to the gain value, and a section which, based on the correction color matrix coefficient, performs a color adjustment on the image data obtained by the automatic white balance process.