A cellular communication system (100) comprises management logic (146) having broadcast mode logic (150) arranged to support a common cell identifier reuse pattern for broadcast transmissions amongst a cluster of communication cells. A plurality of wireless serving communication units is operably coupled to the management logic. At least one wireless communication unit comprises a receiver for receiving a broadcast signal from both a first serving wireless communication unit and a second serving wireless communication unit wherein both the first serving wireless communication unit and second serving wireless communication unit use a common cell identifier (215) reuse pattern for broadcast transmissions to be used by the at least one wireless communication unit in receiving broadcast communication across the cluster of communication cells. The at least one wireless communication unit further comprises logic arranged to detect the broadcast communication from both the first serving wireless communication unit and second serving wireless communication unit, where the broadcast communication is allocated to the first timeslot (350) or first sub-frame based on it being more robust to multipath delay due to temporal dispersion of the same broadcast signal from a plurality of wireless serving communication units.