A user friendly image pick-up apparatus is provided, which is capable of reproducing a moving image in various ways. The image pick-up apparatus 100 is provided with a display device 5 and an image processing circuit 2, wherein the display device reproduces a moving image at a reproducing speed based on plural image frames produced by an image pick-up unit 1, and the image processing circuit adds and combines a predetermined number of image frames among the plural image frames produced by the image pick-up unit to successively produce standard frames to be produced at a standard reproducing frame rate and successively produces difference image data between the standard frame and each of the predetermined image frames.