An image generating apparatus and method for emphasizing an edge, based on image characteristics by extracting an edge region from an input original image, and an edge gain indicating a degree for emphasizing the edge region and an edge threshold indicating a degree of complexity between pixels are calculated for each of a plurality of image regions of the original image. The extracted edge region is combined with the calculated edge gain. Thresholding is performed by adjusting the calculated edge threshold for the edge region combined with the edge gain, and the thresholding-applied edge region is combined with the original image to output a final image. By adaptively adjusting an edge gain and an edge threshold for a portion where an edge needs to be emphasized and the other portions in an image having multiple image characteristics, both edge emphasis and noise cancellation can be achieved together.