A reproducing apparatus arranged to reproduce a moving image signal of a scene from a recording medium, set one of a first reproduction mode for reproducing one scene selected from the moving image signal of a selected one scene and a second reproduction mode for reproducing the moving image signals according to a playlist, convert the moving image signal recorded on the recording medium into a format designated by a transmission destination of the moving image signal, and effect control in response to a conversion instruction such that, in the first reproduction mode, the moving image signal of the one scene is divided on a unit basis of predetermined time related to an upper limit time designated by the transmission destination of the moving image signal and in the second reproduction mode, the moving image signals of the plurality of scenes are combined and the combined moving image signal is divided on the predetermined time basis.