An image forming apparatus includes: a photosensitive drum; a development roller; a transfer roller; a drum driving unit that includes a forwardly and reversely rotatable motor; a forward transport unit; a reverse transport unit; and a transfer potential control unit that is configured to control a surface potential of the transfer roller to have a reverse polarity to that of the developer on the photosensitive drum during the forward rotation of the motor and control the surface potential of the transfer roller to be a potential that has the same polarity as the developer on the photosensitive drum and is equal to or higher than a surface potential of the photosensitive drum during the reverse rotation of the motor.