A system provides location-based services through an enhanced mobile device. The system determines a current location of the mobile device, and determines whether the current location of the mobile device falls within one or more geographic regions defined in a database. If the current location falls within one or more of the geographic regions, the system identifies services available within the one or more geographic regions that the mobile device is determined to be within. The system generates a customized menu based on the identified services and displays the customized menu on the mobile device.