In one embodiment, a method determines an area for a load reduction of resources. Statistics regarding a past history of load reductions for a plurality of consumers in the area is then determined. Load reduction ratings for the plurality of consumers based on the statistics is then determined. The load reduction rating may be used to rank the consumers based on the result of past load reductions. A list of consumers and devices is then determined for the load reduction. For example, consumers and associated devices are selected based on their load reduction rating. The amount of savings is calculated to be equal to an amount of load reduction that is desired. A signal requesting a load reduction is then sent for the determined consumers and devices.