The present disclosure introduces a technique for achieving the optimal time to launch or withdraw products on a webpage. In one aspect, a method includes: storing information to be collected from a webpage for one or more items corresponding to a first product; collecting data related to the one or more items in each time section of a plurality of time sections; calculating a respective value score for each time section of the plurality of time sections based on a respective number of occurrences of the one or more items in each time section; determining the optimal time to launch or withdraw the first product based on value scores of the first product for the plurality of time sections; and rendering launch or withdrawal of the first product on the webpage in the optimal time. Implementation of the technique will conveniently allow a merchant's product website to automatically complete a product launch or withdrawal in the optimal time.