A system and method is provided for transmitting information (e.g., an advertisement, content data, etc.) over a wide area network, such as the Internet, in response to receiving at least a portion of mail data. In one embodiment of the present invention, information is stored in a memory. Mail data is then affixed to a mail object (e.g., on the object itself, on an envelope encasing the object, etc.). The mail object is then manually delivered to a recipient. The mail data is then provided to a reception device. The reception device then uses the mail data to retrieve the information from a mail device in communication with the memory. In a preferred embodiment, the mail data includes data corresponding to the recipient of the mail object, and the information corresponds to a content of the mail object.