A method executed by a computer of generating a repurposed document includes: providing a representation of a first document with no explicitly defined structure, extracting structural information for the first document using a set of predefined rules, determining a first content item formatted using a first style of the first document using the structural information, applying a second style to the first content item in order to generate a second content item, and generating the repurposed document using the second content item, wherein a visual significance hierarchical score is maintained between the first and second content items.