A method of delivering video content includes identifying a television program scheduled to be broadcast at a time during a peak viewing period, and identifying a recipient multimedia storage device that is to receive video content associated with the television program. The method also includes sending the video content associated with the television program to the recipient multimedia storage device during a non-peak viewing period that precedes the peak viewing period. The video content includes data to prevent viewing of the video content prior to the time when the television program is scheduled to be broadcast.