Methods and an apparatus for selecting and pushing customized electronic media content are disclosed. An example method selects a piece of electronic media content based on user characteristic data associated with a user; identifies a storage capacity of a user device associated with the user; and pushes at least a first portion of the selected piece of electronic media content to a user device associated with the user prior to the user demanding the selected piece of electronic media content, the first portion being selected based on the storage capacity of the user device.