Welding electrodes with a welding face for contact with a metal surface for electrical resistance welding are provided with concentric contoured rings formed into the face. The rings may, for example, be ridges upstanding in the face or grooves depressed into the face. The contoured rings may be radially spaced with relatively flat (depending on the curvature of the face) intervening rings. When the electrode is pressed into contact with the surface of the workpiece for delivery of a welding current, the features of the concentric rings penetrate surface oxides or other conductivity barriers. When ongoing welding operations have eroded the contoured rings they may be rapidly reformed in the weld face in a surface re-dressing operation.