A noncontact communication apparatus is disclosed which includes: an antenna resonance circuit configured to have a coil for communicating with an opposite party through electromagnetic coupling; a changing block configured to change a Q-factor of the antenna resonance circuit; and a control block configured to control the antenna resonance circuit to transmit and receive data to and from the opposite party at one of a plurality of communication speeds prepared beforehand, the control block further controlling the changing block to reduce the Q-factor the higher the communication speed in use.