A method for controlling a tone reproduction curve of an image printing system includes generating an actual printed image tone reproduction curve using printed image data from a printed image sensor; determining a set of adjusted contone values by comparing the actual printed image tone reproduction curve with a target printed image tone reproduction curve, where the adjusted contone values being representative of the print contone values at which target color density data of the printed image is achieved in the image printing system; and determining adjusted image transfer surface reflectance data to update a target image transfer surface tone reproduction curve, where the adjusted image transfer surface reflectance data being obtained by interpolating the target image transfer surface tone reproduction curve at the adjusted contone values; and controlling subsequent toner image data to achieve the updated target image transfer surface tone reproduction curve.