A mobile terminal connects to a wireless access point (AP) connected to a web server to retrieve and display a list of uniform resource locators (URLs) corresponding to types of multimedia content stored in a multimedia server. Each URL includes a channel identifier allocated to a corresponding type of the multimedia content. After receiving a selection of one URL, the mobile terminal parses the selected URL to retrieve a channel identifier, and automatically switches to a channel corresponding to the channel identifier. The mobile terminal connects to a wireless AP on the channel to retrieve a corresponding type of the multimedia content from the multimedia server.