A content display control apparatus includes control functions, in which, a content is obtained, data associated with a character string corresponding to the content is obtained, the character string associated with the data is segmented into a line in accordance with a criterion determined in advance, a display duration time of the character string is set on a line-by-line basis, the segmented line is sequentially superimposed and displayed in accordance with the corresponding display duration time set thereby, the number of characters included in the segmented line is counted, a period of time corresponding to the counted number of characters is calculated, the calculated period of time is set as the display duration time corresponding to the segmented line, and subsequent to completion of displaying of the segmented line of the character string corresponding to the obtained content, a different content is displayed.