A method of operating an internet service system comprises receiving a service request, wherein the service request identifies a user and indicates a service requested by the user, selecting a first brand for display on a first section of a web page based on an identity of the user and the service requested by the user, selecting a second brand for display on a second section of the web page based on the identity of the user and the service requested by the user, generating the web page with the first brand and the second brand, and transferring the web page for display to the user with the first brand in the first section of the web page and the second brand in the second section of the web page.