A product creator system includes a business application and a distribution utility. The business application enables a user to specify and/or edit (via a user client) a document. The business application generates a packet that is transmitted to the distribution utility. The packet describes the document, such as a document of a particular type (where the document is based on variable content and/or variable layout), and a distribution method for the document. Distribution methods include print, ship, mail, fax, email, and save. The distribution utility generates and distributes the document (via an output device) based on the packet. The business application, which can be used with a variety of distribution utilities, includes a web front-end and a packet generator. The distribution utility, which can be used with a variety of business applications, includes control logic and a document processor. The document processor helps generate the document.