A consumer electronics device has a video display, a processor controlling the display, and a computer readable storage medium accessible to the processor. The storage medium bears instructions executable by the processor to cause a user interface (UI) to appear on the display, where the UI includes plural alpha-numeric elements. Further, each element includes plural alpha-numeric characters arranged in a row. Even further, each element is characterized by a color, a row orientation, and a size, where at least the size is established at least in part by a frequency of selection of an element. Thus, at least a first element has a first color, first size, and first row orientation and at least a second element has a second color, second size, and second row orientation respectively different from the first color, first size, and first row orientation.