A fluid ejecting apparatus includes: a first nozzle group from which a first fluid including white ink is ejected; a second nozzle group located downstream of the first nozzle group and from which a second fluid excluding white ink is ejected; a third nozzle group located between the first and second nozzle groups in a predetermined direction that does not eject any fluid; a movement mechanism that moves the first and second nozzle groups relative to a target medium in a movement direction; a transportation mechanism that transports the target medium relative to the first and second nozzle groups in the predetermined direction; and a controlling section that controls forming first and second layered images using the first and second nozzle groups respectively. The length of an area where the third nozzle group is located in the predetermined direction is an integral multiple of the predetermined transportation amount.