Disclosed is an apparatus for adaptive illumination charging, including: an image process sensor for detecting an external image information; a pixel sensor unit for receiving light of the image information detected by the image process sensor, the pixel sensor unit including multiple pixels; a light quantity calculator for calculating average quantity values of light received by pixels of the pixel sensor unit within a specific area during a pre-set time period; a controller for searching for a location of a pixel corresponding to an average value with a highest light quantity average among the average quantity values of the light and notifying of the search result; and a solar battery for generating energy according to a quantity of light received by the pixel sensor unit.