A host article and electronic tag assembly includes an article portion of rubber-based material composition. The electronic device and antenna attach to or are embedded within the article portion. The antenna is constructed to be flexible and at least partially composed of a flexible conductive material such as conductive rubber. The flexible antenna conductive material is selected to provide material composition properties substantially equivalent to the rubber-based article portion, whereby rendering the antenna mechanically compatible for incorporation into the article portion. A change in compression within the rubber-based article portion changes compression forces exerted from the article portion on the antenna arms which, in turn, results in a detectable change in signal strength from the tag. The antenna may further be configured and positioned within the article portion to change transmission characteristics responsive to a change of air pressure in an ambient adjacent air mass within the article, and thereby function as an air pressure sensor.