A method is provided for providing a multimedia content type ring-back by an origination terminal in a communication system. The method includes providing a multimedia content type ring-back including menu keys mapped to services; and providing a service mapped to a particular menu key, upon receipt of the particular menu key while providing the multimedia content type ring-back. Further, a method is provided for providing a multimedia content type bell by a destination terminal in a communication system. The method includes providing a multimedia content type bell including menu keys mapped to services; and providing a service mapped to a particular menu key, upon receipt of the particular menu key while providing the multimedia content type bell.