Provided is an electronic apparatus including: a storage to store first and second contents, each of which includes scenes, and meta-information items each indicating a feature of each scene of the first and second contents; a reproducer to reproduce the first and second contents; an operation receiver to receive an input of an operation by a user; and a controller to control the storage to store an operation-history information item indicating an operation history of the user for each scene during reproduction of the first content while it is associated with the meta-information item of each scene, to calculate a similarity between scenes of the first and second contents based on the meta-information items, and to control the reproducer to change a reproduction mode for each scene based on the operation-history information item and the similarity during reproduction of the second content.