A system and method for encoding information arriving from a host in order to store the coded information in flash memory, the method comprising encoding information arriving from a host for storage at a flash memory location including generating a number of redundancy bytes, the encoding proceeding at an encoding rate which is a function of the number of redundancy bytes generated, the encoding including determining an effective error rate, including an anticipated rate of expected reading errors, for the flash memory location; and selecting the encoding rate as a function of the effective error rate such that the number of redundancy bytes is sufficient to overcome the anticipated rate of expected reading errors with a predetermined degree of certainty.